MaxiAvalanche
An amazingly fast and furious downhill mountain biking race at the Alpe d’Huez in France. Part of UCC events.
Timers
ATLAS designs and develops radical new technology for race timing. Timers can now offer unlimited timing gates along the course.
Organisers
ATLAS provides timing & tracking services including GPS and chip timing for large events. All sports covered. Take the stress-free approach and let us do all the hard work.
Manual Timing
If your race is small and the budget won’t allow for professional race timing, then we have the perfect solution for you.
Introducing the next generation in race timing
Our ATLAS Pod
Designed for all endurance sports. Shipped with straps or wrist bands.
Designed for athletes
Long battery life. Rugged and waterproof. No buttons to press.
Latest Events
Spartan Race
The world’s premier obstacle course race involving tons of obstacles and plenty of ground to cover. Guaranteed mud fun.
Cleveland Wheelers
Cycling Time Trial around the beautiful North Yorkshire countryside. Serious pacing for serious cyclists.
What are people saying about ATLAS Live Tracking?
Cheating and cutting course has always been an issue with Spartan Race so we are grateful to have the chance to work with ATLAS. Their technology not only allows us to stop cheating, our audience were also captivated by the live GPS tracking, which added a new dimension to our race!
Max Lai
Spartan Hong Kong
ATLAS has come up with a very innovative solution for races which gives me greater flexibility to address specific demands of race organisers.
Manu Vignes
Race Timer
The Pods look great and the software is easy enough for me to deploy without needing ATLAS staff present on the day.
Pere Gabriel
DIY Organiser
About Us
We specialise in delighting fans and spectators with live engagement.
ATLAS Live Tracking is a provider of innovative technology solutions for professional race timing companies and race organisers.
Established in 2017, ATLAS is backed by Labman Automation, a leading specialist robotics manufacturer. In 2018, the Adidas Family Office invested in ATLAS as part of its leAD Sports incubator program.
How can we assist you?
Please get in touch to ask for a free demo of the system.
Phone Number
+44 (0) 1642 710580
Email Address
About Us
ATLAS Live Tracking is a provider of innovative technology solutions for professional race timing companies and race organisers. This includes both hardware and software systems for live timing & GPS tracking. Built by engineers and athletes together.
Latest Posts
Useful Links
Our Contacts
Labman Automation, Seamer Hill,
Stokesley, North Yorshire. TS9 5NQ
+44 (0) 1642 710580
+33 (0) 6 95 89 57 75