ATLAS is a creator of leading-edge race timing & tracking technology.
As engineers and athletes, our mission is to maximise fan engagement through the deployment of advanced technologies.
We started out in triathlon. We wanted to find a better way of delivering quality data to both spectators and athletes in real-time.
Triathlon is an excellent test-bed for innovation due to the complexity and demands of the sport. We knew that if we could get it right for triathlon, we could deploy our solution to other outdoor endurance sports.
Meet our team of engineers and athletes. It’s by combining both that we are able to create the very best technology for events worldwide.
What are people saying about ATLAS Live Tracking?
Sometimes it’s best to allow your customers to do all the talking
Cheating and cutting course has always been an issue with Spartan Race so we are grateful to have the chance to work with ATLAS. Their technology not only allows us to stop cheating, our audience were also captivated by the live GPS tracking, which added a new dimension to our race!
Max LaiSpartan Hong Kong
ATLAS has come up with a very innovative solution for races which gives me greater flexibility to address specific demands of race organisers.
Manu VignesRace Timer
The Pods look great and the software is easy enough for me to deploy without needing ATLAS staff present on the day.
Pere GabrielDIY Organiser
ATLAS Live Tracking is a provider of innovative technology solutions for professional race timing companies and race organisers. This includes both hardware and software systems for live timing & GPS tracking. Built by engineers and athletes together.
Labman Automation, Seamer Hill,
Stokesley, North Yorshire. TS9 5NQ
+44 (0) 1642 710580
+33 (0) 6 95 89 57 75