ATLAS is a B2B service for race organisers and timers, providing industry-leading GPS live tracking for Iron distance triathlons through to 5k park runs and everything in between.


HARDWARE - The ATLAS pod transmits geo-location, live ranking, pace, steps counted and much more direct to the Cloud.

SOFTWARE - Proprietary race algorithms and custom graphics provide spectators & fans with an amazing mobile app experience.


Endurance sports such as triathlon, marathons and cycling become much more accessible and engaging to the average spectator. Race organisers benefit from increased sponsor revenues and a share of advertising.


Smallest, lightest and most sophisticated real-time GPS tracking device for race organisers on the market today. How? Through proprietary telecommunications technology developed in-house.


No SIM card and no recurring fees


Only 20 grams


Constant geo-location updates

Cloud Based

Data synchronized across all devices

Boosted Engagement

Live visualisations for spectators

Live Ranking

Athletes can now deploy pro tactics


100% Waterproof and rechargeable


24/7 Support in multiple time zones

ATLAS Social Network

Race-centric social networking platform for athletes and spectators.


Value for stakeholders.

Value For Race Organisers

  • Increase spectator engagement and athlete retention.
  • Powerful data analytics provide full suite of media-ready solutions.
  • Monitor all race participants and personnel in real-time, efficiently.
  • Enhance safety & eliminate rule violators.

Value For Spectators & Media

  • Spectators and fans follow athletes live and feel much closer to the action!
  • Engage fans online with data analytics on athlete progress, live ranking, pace, location, performance, projected finish times, heart rate and much more.
  • Curated content for social media platforms such as Twitter, Instagram, Facebook Live and many more.


The team is keen to acknowledge the great number of people who help to make ATLAS possible, ranging from fellow athletes to race organisers, to world technology experts.

Ray Picard

Ray Picard is one of Mexico's best long-distance triathlete and a good friend. In Ray's words: "Knowing your ranking during the race will be a game-changer for so many athletes."

Chris McCormack

Chris McCormack is a 2-time Ironman World Champion. It was "Macca" who got the ATLAS ball rolling after the founders met him on a training camp.

Cambridge Consultants

Cambridge Consultants are one of the world's foremost suppliers of innovative technology for world-class blue chips.

Pilot Tests

Please get in touch for a pilot test with ATLAS Live Tracking.

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